Social Logic™
No listicles, no “10 tips.” Specific answers to the questions small business owners actually ask us — with the numbers behind them.
Roughly $400 to $2,500 a month, and the spread is mostly about how much production is included. Here's what sits behind each price and how to tell which one you're being quoted.
Read it →Houston is a driving city with a five-mile attention span and an inverted patio season. What works here isn't what works in a walkable city, and most restaurant advice assumes one.
Read it →Nobody follows a plumber for fun. The job isn't building an audience — it's being the name someone already half-recognises when the boiler goes.
Read it →The right answer depends on which thing you're actually short of — time, skill, or money. Most businesses diagnose that wrong and hire against the wrong constraint.
Read it →Almost always you changed something and didn't notice. The algorithm is the least likely explanation, and it's the first one everybody reaches for.
Read it →Use it when it fits something you were going to post anyway. Building a post around a sound is how small businesses end up making content that looks like everyone else's and sells nothing.
Read it →Use it to beat the blank page, not to decide what you sound like. The tell isn't bad grammar — it's the absence of anything only your business could have said.
Read it →Most small businesses run out of content because they're only looking for events. Nothing newsworthy happens most weeks — but the material is already in the building. Here's where it hides.
Read it →Three to five times a week is the honest answer — but the number matters far less than whether you can hold it. Here's how to pick a cadence you won't abandon by month two.
Read it →Boosting isn't a scam, and Ads Manager isn't always worth the extra hour. The difference is what you're allowed to optimize for — and the Boost button only really offers you one thing.
Read it →Book a 30-minute discovery call. We'll tell you straight whether a content batch makes sense for your business — and which tier fits.